Rating a gambling website is not a simple thing to do because there are many areas to cover and most of them can’t be analyzed in a 100% objective way no matter how much we’d try. As we’ve discussed already in The truth behind the reviews of gambling sites, most of the affiliate sites are not doing any efforts in trying to be somehow transparent or objective when it comes to reviewing and rating the gambling sites that they advertise.
Because we want to make things a little more clear, transparent and useful for gamblers, we want to present a very basic rating system that will serve as a basis for any gambler who wants to compare, filter and later analyze each gambling website bases on his own preferences. Therefore, our rating system won’t be able to clearly tell if a gambling website is definitely better than another, but it will include enough relevant criteria so that a gambler can decide if the gambling website is worth to be used or not.
Masters of Gambling Rating System
When you look at a gambling website there are usually many things to consider before opening an account, but we’ve tried to filter them and just focus on the basic things that could help in confirming if the gambling website is decent and has the potential of actually providing good quality services.
At the end of the day, each gambler is different, has different preferences and can even have a different experience than other gamblers when using the same gambling website. In other words, even if we’d do a very detailed test by depositing, placing bets and having a standard betting user-journey, the review and rating would still be highly subjective and maybe even irrelevant for many other gamblers. That’s why we even see gamblers who claim that a specific gambling website is amazing and processes the withdrawals really fast, while others say the opposite.
We’ve decided to rate from from 1 to 5 particular areas, where 1 is the minimum and 5 is the maximum. In some cases we can also give 0 as rating, if something is completely missing or out of the rating criteria described below.
After rating each particular area described below, the average rating will be calculated and displayed as the total rating per gambling website:
✅ Gambling websites with a total rating between 0 and 1.99 will be considered risky❗
✅ Gambling websites with a total rating between 2 and 2.99 will be considered ok ⚠️
✅ Gambling websites with a total rating between 3 and 3.99 will be considered good 👌
✅ Gambling websites with a total rating between 4 and 5.00 will be considered very good 🏆
We believe that the speed of the site is one of the most important things when it comes to any kind of website, not only a gambling website. The faster, the better!
We’re going to use PageSpeed Insights from Google in order to test the speed. The ratings will be given based on the average score obtained for both desktop and mobile.
- Score between 0 – 20: 1 ⭐
- Score between 21 – 40: 2 ⭐ ⭐
- Score between 41 – 60: 3 ⭐ ⭐ ⭐
- Score between 61 – 80: 4 ⭐ ⭐ ⭐ ⭐
- Score between 81 – 100: 5 ⭐ ⭐ ⭐ ⭐ ⭐
The license is very important because it gives you an idea about how serious is the gambling company in building a long-term brand by investing more money, acquiring licenses and complying to a wide variety of rules from various jurisdictions. In other words, a gambling company that puts efforts in legally being able to operate in many jurisdictions, that takes the risk of being held accountable in the case of not following the rules or doing mistakes, that uses a consistent budget in building local versions of the main brand, hiring people to represent the brand locally and many more – all of these things make the gambling company and their gambling website/websites easier to trust.
The following rating may be a little bit subjective, but we’ll try to explain the logic behind it. We believe that Curacao is the weak link when it comes to licenses because literally everybody has it or can have it, so it’s not a big deal. Any other license gets a better rating.
MGA is like the average license, the one and only license that makes a gambling company relevant, at least in Europe. A company with more licenses, including local licenses, would get a higher rating because, as we said earlier, it would be easier to trust than a company with no licenses or just one.
- Curacao license: 1 ⭐
- Any other gaming license (excluding Curacao & MGA): 2 ⭐ ⭐
- MGA license: 3 ⭐ ⭐ ⭐
- 3 licenses or more: 4 ⭐ ⭐ ⭐ ⭐
- 5 licenses or more: 5 ⭐ ⭐ ⭐ ⭐ ⭐
If there’s no license, the rating is 0.
- 1 product available: 1 ⭐
- 2 products available: 2 ⭐ ⭐
- 3 products available: 3 ⭐ ⭐ ⭐
- 4 products available: 4 ⭐ ⭐ ⭐ ⭐
- More than 5 products available: 5 ⭐ ⭐ ⭐ ⭐ ⭐
Where product means: fixed odds sports betting (pre-match), fixed odds live betting, casino, live casino, virtual sports, betting exchange, fantasy sports, bingo, poker etc.
This may seem like a rating which can be irrelevant in the cases of gambling companies building websites with focus on only one product, but that’s not what we think. A gambling website needs to be complete and deliver a decent online gambling experience that covers all or most of the gambling products widely used by gamblers. While it’s totally ok to focus on one product specifically, which can also be the strongest point of the gambling website, it’s not ok to completely ditch other major gambling products.
Bonuses & Promotions
- 1 bonus/promotion available: 1 ⭐
- 2 bonuses/promotions available: 2 ⭐ ⭐
- 3 up to 5 bonuses/promotions available: 3 ⭐ ⭐ ⭐
- 6 up to 10 bonuses/promotions available: 4 ⭐ ⭐ ⭐ ⭐
- More than 11 bonuses/promotions available: 5 ⭐ ⭐ ⭐ ⭐ ⭐
If a gambling website offers more bonuses & promotions it doesn’t necessarily mean that it’s better than others which offer less, but it’s probably the only objective criteria that can be used when rating this area. We can consider that more bonuses & promos = more effort from the gambling website. Other than this, all details in regards to amounts, percentages, wagering or types of promotions are completely subjective and can not be used to give a rating.
- Up to 5 payment methods available: 1 ⭐
- Between 6 – 10 payment methods available: 2 ⭐ ⭐
- Between 11 – 20 payment methods available: 3 ⭐ ⭐ ⭐
- Between 21 – 30 payment methods available: 4 ⭐ ⭐ ⭐ ⭐
- Over 31 payment methods available: 5 ⭐ ⭐ ⭐ ⭐ ⭐
This is very simple: the more payment methods available, the better! In some jurisdictions there may be some restrictions when it comes to the payment methods that can be used, but in general it’s pretty much up to to the gambling website to decide what payment methods get to be integrated.
- Up to € 2,000 month: 1 ⭐
- Between €2,001 – €10,000: 2 ⭐ ⭐
- Between €10,001 – €20,000: 3 ⭐ ⭐ ⭐
- Between €20,001 – €50,000: 4 ⭐ ⭐ ⭐ ⭐
- Over €50,001: 5 ⭐ ⭐ ⭐ ⭐ ⭐
If no maximum withdrawal limits are mentioned in the T&Cs, then the rating is 0.
Not all gamblers will manage to get to the point where there may be a problem with the withdrawals because of the maximum limits, but it’s happening sometimes and gamblers have difficulties in withdrawing their winnings because of the limits. As a gambler, you wouldn’t want to win €10,000 and not be able to get your whole winnings unless you wait half a year.
- Email support: 1 ⭐
- Telephone support: 2 ⭐ ⭐
- Live Chat support: 3 ⭐ ⭐ ⭐
- Telegram/WhatsApp/Messenger support: 4 ⭐ ⭐ ⭐ ⭐
- More than 3 contact methods available: 5 ⭐ ⭐ ⭐ ⭐ ⭐
If there’s no customer support available, then the rating is 0.
The customer support service is difficult to be objectively rated in any other way because each situation can be different, each customer support service has plenty of agents that come and go, so the only way is to focus on the contact methods available. Sure, testing the customer support can be useful sometimes in order to get an idea about the level of training & knowledge that agents have, but it’s still not good enough when it comes to giving a serious rating.
It’s clear that a gambling website which just offers email support will receive the lowest rating, while a gambling website which offers more contact methods will receive a higher rating. If just one contact method is available, then the rating will be given based on the level of ease and speed (email < telephone < live chat < messenger). If 2 contact methods are available, then the rating will be given based on the one which is ranked better.
Perfection doesn’t exist
This rating system is not meant to be perfect, but it manages to cover some of the most important areas of a gambling website and it does it in a transparent and logical way. A gambler would still need to test on his own and analyze each particular gambling website if it matches his gambling preferences or habits, but this rating system would be a good start and would help him much more than a fake, false, unclear and unreliable rating as seen on most affiliate gambling sites.